Best Purple Shampoo for Blonde Hair
Nexxus
Nexxus Blonde Assure Purple Shampoo – Color Care Shampoo for Blonde Hair
Verified: Sep 2, 2026
Nexxus Blonde Assure Purple Shampoo is a toning shampoo designed for blonde, silver and platinum hair. Its violet pigments help neutralize brassy yellow tones while keratin protein helps keep color-treated hair looking smooth, bright and healthy.
Discounted Offer Price
$14.62
Expert Rating
9.3/10
Expert Analysis: Pros & Cons
What We Like
- •Helps neutralize brassy yellow tones
- •Suitable for blonde, silver and platinum hair4
- •Contains violet pigments
Drawbacks
- •Mainly designed for blonde and light-colored hair
- •Overuse of purple shampoo may over-tone hair
The Bottom Line
"An excellent choice for blonde, silver and platinum hair that tends to develop unwanted yellow or brassy tones. The combination of violet pigments and keratin protein makes it a strong option for maintaining a cooler and brighter blonde between salon appointments."
Key Feature Highlights
- Best For: Blonde, silver and platinum hair
- Technology: Violet Pigments
- Key Ingredient: Keratin Protein
- Main Benefit: Neutralizes Brassiness
Product Overview & Review
The Nexxus Blonde Assure Purple Shampoo is specially designed to maintain blonde, silver and platinum hair between salon visits. Its purple formula uses violet pigments to help neutralize unwanted yellow and brassy tones, leaving blonde hair looking cooler and brighter.
The formula combines keratin protein with violet pigments to support color-treated hair while helping improve the appearance of strength, smoothness, shine and moisture. Nexxus describes the Blonde Assure system as being designed for bleached, platinum and silver hair.
This shampoo is ideal for people who want to refresh their blonde tone without visiting the salon every time. Nexxus recommends using the purple toning shampoo once or twice a week as part of a blonde hair-care routine.